SIN 541-5 Advertising and Integrated Marketing Services
Labor/Task
Category |
Price
Range |
| Full-Time
Staff |
|
| Director, Creative Projects: account and quality control management |
$120.13 |
| Aquent
Agents: sourcing, screening and placement of project
staff |
$84.23 |
| Project
Manager: onsite project management (if needed) |
$48.76 to 79.79 |
Other Direct
Costs
Labor/Task
Category |
Price Range |
| Art
Direction |
|
| Level I: Good design skills |
$34.26 to 42.82 |
| Level II: Basic conceptual work |
$44.23 to 66.50 |
| Level III: Photo shoots, staff,
creates looks |
$68.01 to 95.21 |
| Level IV: Strategic oriented,
full conceptualization |
$95.21 to 136.01 |
| |
|
| Copywriters |
|
| Level I: Copy for basic business
applications |
$34.26 to 55.66 |
| Level II: Copy for small campaigns,
ads and inserts |
$38.99 to 64.98 |
| Level III: Scripts for broadcast,
annual reports, ghosting |
$66.50 to 177.32 |
| Level IV: Strategy for national
campaigns; Creative Director |
$90.68 to 272.03 |
| |
|
| Technical
Writers |
|
| Level I: Basic instruction sheets |
$34.26 to 51.38 |
| Level II: Assembly manuals for
equipment/software |
$43.83 to 65.74 |
| Level III: Former SME; creating
new processes |
$68.01 to 181.35 |
| Level IV: Instructions for complex
software, repair guides |
$90.68 to 204.02 |
| |
|
| Digital
Artists |
|
| Level I: Color correction |
$ 34.26 to 55.66 |
| Level II: Montage, drawing, silhouettes |
$39.44 to 65.74 |
| Level III: Various styles, create
moods |
$48.76 to 106.39 |
| Level IV: Create original drawings |
$90.68+ |
| |
|
| Production
Artists |
|
| Level I: Basic desktop publishing, high-end
word processing |
$29.97 to 38.54 |
| Level II: Style sheets, master
pages, preflighting |
$38.54 to 55.66 |
| Level III: Typography, die-cuts,
color separations |
$48.76 to 66.49 |
| Level IV: Cross platform, raster & vector
issues |
$58.94 to 113.34 |
| |
|
| Graphic
Designers |
|
| Level I: Eye for layout |
$34.26 to 47.10 |
| Level II: Good eye for layout,
type, color. Simple from complex |
$38.99 to 51.99 |
| Level III: Typographical skills,
montage, drawing |
$44.33 to 66.50 |
| Level IV: Creative concepts;
draws well, comps |
$68.01 to 136.01 |
| |
|
| Illustrators |
|
| Level I: Basic drawing skills |
$35.46 to 53.20 |
| Level II: 1-2 point perspective |
$39.90 to 57.63 |
| Level III: 3-point perspective,
signature style |
$58.94 to 81.61 |
| Level IV: National reputation |
$54.41 to 108.81 |
| |
|
| Pre-Press
Technicians |
|
| Level I: Operate imagesetters,
scanners, calibration |
$29.97 to 38.54 |
| Level II: Preflighting, troubleshoot
problems, scanning |
$35.46 to 44.33 |
| Level III: Troubleshoot difficult
problems |
$45.34 to 54.41 |
| Level IV: Prepress consultant,
analyzes systems |
$77.07 to 158.68 |
| |
|
| Presentation
Artists |
|
| Level I: Bullet points using
PowerPoint |
$29.47 to 42.82 |
| Level II: Company pitch |
$35.06 to 56.97 |
| Level III: Major company pitch,
trade show |
$49.87 to 104.27 |
| Level IV: Kiosk display, storyboarding |
$81.61 to 149.61 |
Labor/Task
Category |
Price
Range |
| Web
Page Production |
|
| Level
I: Code using GUI editor |
$29.97 to 42.82 |
| Level
II: Code using text editor |
$44.33 to 51.38 |
| Level
III: Hand coder, some scripts |
$48.21 to 74.50 |
| Level
IV: DHTML, Unix, CSS, Javascript |
$68.01 to 160.70 |
| |
|
| Web
Graphics Production |
|
| Level
I: Uses clip art |
$29.97 to 38.54 |
| Level
II: Buttons, textures |
$34.36 to 51.38 |
| Level
III: Complex buttons, logos |
$48.76 to 75.36 |
| Level
IV: Complex animations, 3-D imagery |
$90.68 to 226.69 |
| |
|
| Web
Design |
|
| Level
I: Follows design instructions |
$38.54 to 47.10 |
| Level
II: 1–2 URLs designed |
$42.82 to 55.66 |
| Level
III: 3–5 URLs designed |
$57.63 to 70.93 |
| Level
IV: Web Art Director |
$77.07 to 181.35 |
| |
|
| Digital
Artists |
|
| Level
I: Color correction |
$29.97 to 42.82 |
| Level
II: Montage, drawing, silhouettes |
$35.06 to 56.97 |
| Level
III: Various styles, create moods |
$44.33 to 110.83 |
| Level
IV: Create original drawings |
$90.68
+ |
| |
|
| Web
Programming |
|
| Level
I: Basic CGIs |
$44.33 to 66.30 |
| Level
II: UNIX, HTML, PERL, |
$62.06 to 101.96 |
| Level
III: CGIs in C, Cold Fusion, ASP |
$90.68 to 136.01 |
| Level
IV: NSAPI/ISAPI, C or C++, Java |
$136.01 to 204.02 |
| |
|
| Web
Systems Administrator |
|
| Level
I: Maintain Mac or NT web server |
$38.54 to 51.38 |
| Level
II: UNIX Web server, CGIs |
$47.10 to 98.48 |
| Level
III: UNIX guru, routers, switches |
$72.54 to 131.48 |
| Level
IV: Firewalls, security, advanced troubleshooting |
$113.34 to 226.69 |
| |
|
| Web
Management |
|
| Assistant
Project Manager |
$38.54 to 55.66 |
| Project
Manager or Producer |
$48.76 to 110.83 |
| Site
Manager |
$68.01 to 136.01 |
| Executive
Producer |
$90.68 to 158.68 |
| |
|
| Web
Content Developer |
|
| Content
Developer |
$31.03 to 75.36 |
| Editor |
$35.46 to 106.39 |
| Managing
Editor |
$39.90 to 110.83 |
| Writer |
$44.33 to 132.99 |
| |
|
| Other
Web Titles |
|
| Illustrator |
$68.01 to 167.75 |
| Icon
Illustrator |
$72.54 to 158.68 |
| 2-D Animator |
$77.07 to 172.28 |
| 3-D Animator |
$77.07 to 172.28 |
| Digital
Video Producer |
$104.28 to 204.02 |
| Music
Composer |
$113.34 to 226.69 |
| Sound
Engineer |
$113.34 to 226.69 |
| Technical
Advisor |
$90.68 to 226.69 |
| |
|
| CD-ROM
Developers |
|
| Tester |
$30.68 to 39.44 |
| Assistant
Production Manager |
$38.54 to 47.10 |
| Producer/Project
Manager |
$39.90 to 66.50 |
| Content
Manager |
$36.27 to 68.01 |
| Audio/Video
Engineer |
$68.01 to 136.01 |
| Interface
Designer |
$49.87 to 126.95 |
| Creative
Director or Art Director |
$90.68 to 158.68 |
| Multimedia
Programmer |
$49.87 to 158.68 |
Labor/Task
Category |
Price
Range |
| Marketing |
|
| Director of Marketing |
$90.68 to 136.01 |
| Marketing Manager |
$58.94 to 86.14 |
| Communications Manager |
$58.94 to 86.14 |
| Marketing Coordinator |
$40.80 to 58.94 |
| Account Manager |
$49.87 to 77.07 |
| Project Manager |
$45.34 to 81.61 |
| E-Commerce Marketing Manager |
$72.54 to 99.74 |
| |
|
| Brand/Product Management and Data Analysis |
|
| Brand Manager |
$63.47 to 108.81 |
| Product Manager |
$63.47 to 108.81 |
| Assistant Brand Manager |
$49.87 to 77.07 |
| Category Project Manager |
$58.94 to 86.14 |
| Pricing Manager |
$49.87 to 77.07 |
| Pricing Strategy Analyst |
$77.07 to 95.21 |
| Competitive Data Analyst |
$58.94 to 81.61 |
| Primary and Secondary Researcher |
$63.47 to 90.68 |
| Qualitative/Quantitative Researcher |
$54.41 to 81.61 |
| |
|
| Event Planning |
|
| Events Strategist |
$63.47 to 90.68 |
| Conference Manager |
$54.41 to 81.61 |
| Trade Show Manager |
$54.81 to 81.61 |
| Events Promoter |
$54.41 to 81.61 |
| Trade Show/Special Events Coordinator |
$45.34 to 72.54 |
| |
|
| Marketing Communications |
|
| Business Writer |
$53.20 to 97.53 |
| Communications Planner |
$57.63 to 97.53 |
| Media/Public Relations Coordinator |
$39.90 to 66.50 |
| PR Specialist |
$39.90 to 66.50 |
| |
|
| Database Management |
|
| Database Developer |
$63.47 to 81.61 |
| CRM Manager |
$72.5 4 to 99.74 |
| Direct Database Management Supervisor |
$68.01 to 95.21 |
| Database Administrator |
$54.41 to 77.07 |
| |
|
| Advertising |
|
| Account Manager |
$47.10 to 64.23 |
| Media Buyer |
$47.10 to 64.23 |
| Account Executive |
$51.38 to 68.51 |
| Media Manager |
$55.66 to 77.07 |
IFF Calculation
The IFF was calculated as follows: a Government Rate was calculated as the Commercial Rate minus the initial
percentage discount; the Government Rate was then multiplied by .075 minus the Government Rate to calculate the IFF. |
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