In a time of squeezed budgets and cost cutting, efficiency is key.

• Show bottom line savings through using internal marketing communications resources
• Improve marketing communications execution processes by applying metrics-driven management
• Compete with external agencies by leveraging efficient internal operations
• Charge for services to prove value for money
• Do more with less: put marketing operations to work in your department
• Is your marketing an expense...or an investment: 10 strategies for winning over your CFO and other marketing skeptics