Resources are often a combination of permanent staff, flexible staff and external vendors; making sure they’re working in synch is not easy.

• Increase ROI by reducing investment and getting the same return
• Managing Global Marketing Execution
• Ensuring Product Launch Success
• Coordinating Print and Web Initiatives
• Web 2.0 - Not Just Tactics
• Manage marketing communication execution resources globally to take advantage of standardization and best practices
• Make product launches effective by coordinating marketing communications execution resources
• Balance resources skilled in print as well as web to improve utilization
• Help your web resources make the transition from Web 1.0  to Web 2.0
• Best practices: who’s working smarter?
• Is your marketing an expense...or an investment: 10 strategies for winning over your CFO and other marketing skeptics
• Global vs. local: seven key insights for global marketing and brand management