
We understand marketing communications execution:
• The business of marketing operations
• The creative process
• The techniques and tools of execution
• The pressure on the bottom line
And we understand the intricacies of transforming internal marketing communications organizations from “service providers” to “brand builders” and “business builders.”
Our team has a unique mix of expertise, experience and proprietary knowledge in creative, production, promotions management, agency management, procurement, sales and channel development, marketing IT and process reengineering.
With our help, execution becomes a strategic advantage. Clients:
• Are able to execute marketing communications at lower costs
• Get the right resources working on the right tasks to ensure that the work goes quickly
• Effectively manage processes, resources and assets - increasing efficiency
• Are more responsive to the designated target markets, managing complex one-to-one or
multi-channel execution
• Can re-organize flexibly when needs change, measuring performance to understand where
further improvement is possible
• Establish stronger and more cost effective agency and vendor relationships
We have tools, benchmarks and experience that can’t be found anywhere else
• Proprietary work-tiering process and analytical framework
• Specific, proprietary top-company benchmark data
• nearly 100 leading corporations assisted since 2003 in retail, consumer package goods,
pharmaceutical, telecommunications, technology, financial services, manufacturing, hospitality
and automotive industires
• Unique mix of strategy, creative, marketing, IT and operations experience
We work with the world’s best marketers and most successful brands
• Continuous access to top marketing pros and data at best-in-breed corporations
• Ability to provide staffing resources/other integrated services
• 20+ years experience in the marketing services field
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| For additional information on how Aquent Consulting can help your company, please e-mail us. |
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