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multilingual communications
: how we work
The promotion of business services or products across a number of countries and continents is a time-consuming and costly exercise, necessitating use of a range of highly skilled linguistic, creative, and technical disciplines. Aquent, utilizing cutting-edge professional multilingual communications tools, provides a comprehensive range of services that enables companies to repurpose digital and print media for global use while meeting tight deadlines — and at minimal cost.
globalization marketing & design localization terminology & content translation
 

Terminology Management
Within any organization, people have many different understandings, or preferred uses, of any particular word. This leads to creation of a multitude of terminologies , each trying to say the same thing! Aquent’s terminology management specialists will implement an internal set of processes where a preferred terminology usage is determined and maintained, which can then be extended to all forms of communication. For this task we also maintain translation memory, which is customized and ensures consistency when working on projects.

At Aquent we understand the importance of getting terminology right to ensure accurate and, more important, consistent delivery of information. With dedicated teams of people who understand core business objectives, Aquent offers consulting and customized solutions in the creation and management of terminology for any language.

Content Management
Aquent takes an analytical approach, initially reviewing how content is created, localized, stored, managed, and displayed, and the purpose it serves. An extensive knowledge of languages, cultures, and trends is essential.

Understanding the perception of terminology within a target audience is key when it comes to getting the content right. To help achieve this, Aquent assists in creating content that reaches across all target audiences, eliminating inconsistencies and ensuring that it is appropriate for your intended markets.

 
contact us
To learn more about how we might be able to help you with your multilingual communications needs, contact Sarah Schuh, general manager:

Tel  +44 (0)20 7404 0077

sschuh@aquent.com

Click here for regional contact information.